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Prices in Italy

Rome · EUR

vs the USOverall+8%Groceries−16%Eating out−22%Bills and post+43%Furniture and homeware−15%Transport and cars+13%Phones and electronics+25%Games and entertainment+11%Subscriptions and apps+12%Fashion+8%Beauty+18%Travel and study abroad−8%Italy or United States: which is cheaper?

Groceries

ItemLocal priceIn USDIn the USvs the US
Milk (1 litre)EUR1.091.221.08+12%
Eggs (dozen)EUR3.353.742.32+61%
Butter (1 kg)EUR7.968.898.77+1%
Rice (1 kg)EUR2.192.442.43+1%
Sliced bread (500 g)EUR2.492.782.05+35%
Flour (1 kg)EUR0.650.731.18−39%
Spaghetti (500 g)EUR0.580.651.53−58%
Chicken breast (1 kg)EUR9.2510.329.04+14%
Minced beef (1 kg)EUR14.9816.7214.89+12%
Tomatoes (1 kg)EUR3.704.134.59−10%
Potatoes (1 kg)EUR11.122.18−49%
Onions (1 kg)EUR1.391.552.64−41%
Apples (1 kg)EUR1.501.675.87−71%
Bananas (1 kg)EUR1.792.001.44+38%
Oranges (1 kg)EUR22.233.80−41%
Sugar (1 kg)EUR0.991.112.21−50%
Cooking oil (1 litre)EUR1.892.113.09−32%
Coffee (1 kg)EUR12.5013.9520.39−32%
Coca-Cola (500 ml)EUR1.091.222.48−51%
Bottled water (500 ml)EUR0.300.332.19−85%
Red Bull (250 ml)EUR1.321.472.81−48%
Canned beer (one can)EUR1.281.431.75−18%
Nutella (350 g)No data
Kikkoman soy sauce (100 ml)No data
Cup Noodles (one cup)No data
Shin Ramyun (one pack)No data
Pringles (100 g)No data
Oreo (100 g)No data
KitKat (one bar)No data
Häagen-Dazs vanilla (100 ml)No data
Monster Energy (355 ml)No data
IKEA meatballs (1 kg)EUR9.9511.1114.99−26%
Salmon (1 kg)EUR23.9626.7435.24−24%
Chicken thighs (1 kg)EUR5.195.798.80−34%
Bacon (100 g)EUR1.691.891.54+22%
Ham (100 g)EUR1.491.661.41+18%
Sausages (1 kg)EUR5.966.658.21−19%
Shrimp (1 kg)EUR19.9722.2918.72+19%
Canned tuna (100 g)EUR1.121.250.91+37%
Cheese (1 kg)EUR12.9714.4813.51+7%
Plain yoghurt (1 kg)EUR2.392.673.63−27%
Ice cream (1 litre)No data
Tofu (1 kg)EUR9.9511.115.27+111%
Soy milk (1 litre)EUR1.291.442.58−44%
Carrots (1 kg)EUR2.382.663.08−14%
Cabbage (1 kg)EUR2.482.771.74+59%
Lettuce (one head)No data
Cucumbers (1 kg)EUR1.691.89——
Broccoli (1 kg)EUR3.383.774.61−18%
Mushrooms (1 kg)EUR4.645.188.80−41%
Bell peppers (1 kg)EUR3.894.34——
Garlic (1 kg)No data
Lemons (1 kg)EUR2.492.784.95−44%
Grapes (1 kg)EUR4.384.895.57−12%
Strawberries (1 kg)EUR11.9613.358.80+52%
Avocado (one)EUR2.192.441.19+105%
Kiwifruit (one)No data
Pineapple (one)EUR2.532.822.39+18%
Blueberries (100 g)No data
Olive oil (1 litre)EUR4.995.5716.00−65%
Salt (1 kg)EUR0.290.321.34−76%
Oats (1 kg)EUR2.783.104.61−33%
Canned tomatoes (400 g)EUR0.550.610.95−36%
Honey (500 g)EUR5.496.135.86+5%
Peanut butter (100 g)EUR0.770.860.66+30%
Strawberry jam (100 g)EUR0.470.520.74−29%
Milk chocolate bar (100 g)EUR1.161.292.56−49%
Black tea bags (100 bags)EUR2.753.074.99−38%
Indomie Mi Goreng (one pack)No data
Orange juice (1 litre)EUR1.992.223.30−33%
Local beer (350 ml)EUR1.011.131.40−19%
Asahi Super Dry (350 ml)EUR1.591.771.81−2%
Corona Extra (355 ml)EUR1.591.771.42+25%
Guinness Draught (440 ml)EUR3.473.872.25+72%
Yellow Tail Shiraz (750 ml)No data
Johnnie Walker Black Label (700 ml)EUR24.5027.3534.52−21%
Jack Daniel's (700 ml)EUR21.5024.0016.79+43%
Absolut Vodka (700 ml)EUR13.9015.5217.72−12%
Moet & Chandon Imperial (750 ml)EUR3741.3061.99−33%
Pepsi (350 ml)No data
Perrier (1 litre)No data
S.Pellegrino (1 litre)No data
Evian (1.5 litres)No data
Yakult (one bottle)No data
Nescafé Gold (200 g)No data
Ferrero Rocher (200 g)No data
Kellogg's Corn Flakes (500 g)No data
Heinz ketchup (500 g)No data
Lay's Classic (100 g)No data
Barilla spaghetti (500 g)No data
Haribo Goldbears (200 g)No data
M&M's Peanut (100 g)No data
Snickers (one bar)No data
Pocky (one box)No data
Lindt Lindor (200 g)No data
Toblerone (100 g)No data
Kewpie mayonnaise (450 g)No data
Lurpak butter (250 g)No data
Philadelphia cream cheese (200 g)No data
Ben & Jerry's (one pint)No data
Beef sirloin (1 kg)EUR16.9018.8630.53−38%
Beef ribeye (1 kg)EUR20.9023.3344.07−47%
Beef rump (1 kg)EUR24.9527.8518.45+51%
Beef chuck (1 kg)EUR16.4518.3620.02−8%
Beef brisket (1 kg)No data
Pork belly (1 kg)EUR7.908.82——
Pork loin (1 kg)EUR9.4710.579.96+6%
Pork shoulder (1 kg)EUR9.9011.058.80+26%
Pork tenderloin (1 kg)EUR11.9013.2811.00+21%
Minced pork (1 kg)EUR7.408.269.68−15%
Chicken tenderloin (1 kg)EUR9.5010.6011.66−9%
Chicken wings (1 kg)EUR2.903.248.80−63%
Whole chicken (1 kg)EUR4.605.134.47+15%

Eating out

ItemLocal priceIn USDIn the USvs the US
Big MacNo data
Cigarettes (pack)EUR6.80estimate7.59——
IQOS tobacco sticks (one pack)EUR5.506.14——
IQOS ILUMA (device)No data
Five Guys CheeseburgerEUR13.9515.57——
KFC Original Recipe chicken (one piece)No data
KFC fries (regular)No data
Starbucks Caramel FrappuccinoNo data
Starbucks Caffè AmericanoNo data
Sushiro cheapest plateNo data
IKEA hot dogEUR1.601.791.00+79%
IKEA meatballsEUR77.819.99−22%
IKEA soft ice creamEUR11.121.75−36%

Bills and post

ItemLocal priceIn USDIn the USvs the US
Electricity (1 kWh)EUR0.310.350.29+22%
TV licence fee (yearly)EUR90100——
Stamp for a letterEUR1.301.450.82+77%
Airmail postcard abroadEUR2.552.851.75+63%
Parcel to Japan (1 kg)EUR4752.46103−49%

Furniture and homeware

ItemLocal priceIn USDIn the USvs the US
IKEA BILLY bookcaseEUR59.9566.9279.00−15%
IKEA KALLAX shelf unitEUR5561.3979.99−23%
IKEA LACK side tableEUR9.9511.1116.99−35%
IKEA POÄNG armchairEUR69.9578.08149−48%
IKEA MARKUS office chairEUR159177300−41%
IKEA FRAKTA blue bagEUR0.750.840.99−15%
IKEA BLÅHAJ sharkEUR2527.9129.99−7%
Le Creuset casserole (20 cm)EUR285318——
Moleskine notebookEUR2426.7926.00+3%
MUJI gel ink penEUR2.502.792.40+16%
Philips Hue starter kitEUR159.99179143+25%
Listerine (500 ml)No data
Gillette Fusion5 blade (one)No data
Colgate toothpaste (100 g)No data
Brita cartridge (one)EUR7.508.37——

Transport and cars

ItemLocal priceIn USDIn the USvs the US
Metro single rideEUR1.501.673.00−44%
City bus rideEUR1.501.673.00−44%
Transit day passEUR8.509.49——
Transit pass (month)EUR3539.07——
Taxi flag-fallEUR3.50estimate3.913.00+30%
Airport train to the cityEUR1415.6316.00−2%
Petrol (1 litre)EUR2.002.231.06+112%
Diesel (1 litre)EUR2.242.501.62+54%
Tesla Model 3EUR36,99041,28936,990+12%
Tesla Model YEUR40,99045,75439,990+14%

Phones and electronics

ItemLocal priceIn USDIn the USvs the US
iPhoneEUR1,1291,260929+36%
iPhone ProEUR1,4891,6621,199+39%
Galaxy S26EUR1,1291,2601,000+26%
Galaxy Z Fold8EUR2,0992,3431,900+23%
iPadEUR509568449+27%
MacBook AirEUR1,4491,6171,299+25%
MacBook Pro 14-inchEUR2,3492,6221,999+31%
Mac miniEUR1,0791,204899+34%
AirPods ProEUR249278249+12%
Apple WatchEUR459512399+28%
AirTag (single)EUR3539.0729.00+35%
Apple Vision ProNo data
Sony WH-1000XM6EUR379423460−8%
Fujifilm X100VIEUR2,049.992,288——
DJI Osmo Pocket 3EUR349390——
Garmin Forerunner 265EUR419.99469450+4%
Logitech MX Master 3SEUR99.9911299.99+12%
AirPodsEUR149166129+29%
Apple Pencil ProEUR149166129+29%
Galaxy WatchEUR409457380+20%
Google PixelEUR8991,003899+12%
Google Pixel ProEUR1,0991,2271,099+12%
GoPro HERO13 BlackEUR449.99502430+17%
Bose QuietComfort UltraNo data
Samsung 990 PRO (2 TB)EUR719.90804640+26%
Dyson hair dryerEUR399445450−1%
Dyson AirwrapEUR649724750−3%
De'Longhi Magnifica SEUR529.99592——
KitchenAid stand mixerEUR599669500+34%
SodaStreamNo data

Games and entertainment

ItemLocal priceIn USDIn the USvs the US
PlayStation 5EUR649.99726650+12%
Nintendo Switch 2EUR499.99558500+12%
Steam Deck OLEDEUR779870789+10%
PlayStation Plus (12 months)EUR71.9980.3679.99Same
Nintendo Switch Online (12 months)EUR19.9922.3119.99+12%
PlayStation Plus Premium (12 months)EUR151.99170160+6%
Nintendo Switch Online + Expansion Pack (12 months)EUR39.9944.6449.99−11%
Xbox Game Pass Ultimate (monthly)EUR20.9923.4322.99+2%
PlayStation PortalEUR249.99279249+12%
Meta Quest 3SEUR359.99402——
Xbox Series XNo data
DualSense controllerEUR74.9983.7074.00+13%

Subscriptions and apps

ItemLocal priceIn USDIn the USvs the US
Netflix (monthly)EUR14.9916.7319.99−16%
Spotify (monthly)EUR11.9913.3812.99+3%
YouTube Premium (monthly)EUR15.99estimate17.8515.99+12%
Disney+ (monthly)EUR10.9912.27——
Amazon Prime (monthly)EUR4.995.5714.99−63%
Apple Music (monthly)EUR11.9913.3811.99+12%
Apple TV (monthly)EUR9.9911.1514.99−26%
iCloud+ 2TB (monthly)EUR9.9911.159.99+12%
ChatGPT Plus (monthly)EUR22.9925.6619.99+28%
Claude Pro (monthly)EUR2224.5620.00+23%
Google AI Pro (monthly)EUR21.9924.5519.99+23%
Microsoft 365 Personal (yearly)EUR9911199.99+11%
Canva Pro (monthly)EUR1213.39——
X Premium (monthly)EUR1112.2811.00+12%
Discord Nitro (monthly)EUR9.9911.159.99+12%
NordVPN (monthly)EUR13.9915.6213.99+12%
Super Duolingo (yearly)EUR89.99estimate10083.99+20%
Costco membership (yearly)No data
Final Cut Pro (Mac)EUR349.99391300+30%
Windows 11 HomeEUR145162139+16%
Telegram Premium (monthly)EUR4.495.014.99Same
Bumble Premium (monthly)No data
Headspace (monthly)EUR12.9914.5012.99+12%
Strava (monthly)EUR9.9911.1511.99−7%
The Economist (yearly)EUR389434289+50%
Financial Times (monthly)EUR45estimate50.2345.00+12%
HBO Max (monthly)EUR11.9913.3818.49−28%
Crunchyroll (monthly)EUR5.996.699.99−33%
The New York Times (monthly)EUR11.9913.3829.99−55%
Paramount+ (monthly)EUR7.998.9213.99−36%
DAZN (monthly)EUR51.9958.0334.99+66%
Adobe Creative Cloud Pro (monthly)EUR79.9689.25——
Adobe Photography plan (monthly)EUR24.3927.22——
1Password (monthly)EUR4.394.904.99−2%
Zoom Pro (monthly)EUR15.99plus tax17.8516.99+5%
Evernote (monthly)EUR12.9914.5014.99−3%
ExpressVPN (1 month)EUR12.99plus taxestimate14.5014.99−3%
Apple One (monthly)EUR19.9522.2721.95+1%
Apple Arcade (monthly)EUR6.997.806.99+12%
Apple Fitness+ (monthly)EUR9.9911.159.99+12%
Logic Pro (Mac)EUR229.99257200+28%
AppleCare+ for iPhone 17 (2 years)EUR189211——
Google One 2 TB (monthly)EUR9.9911.159.99+12%
YouTube Premium Family (monthly)EUR38.9943.5234.99+24%
YouTube Music Premium (monthly)EUR15.9917.8515.99+12%
Microsoft 365 Family (yearly)EUR129144130+11%
Microsoft 365 Premium (monthly)EUR2224.5619.99+23%
Office Home 2024EUR149166180−8%

Fashion

ItemLocal priceIn USDIn the USvs the US
UNIQLO Ultra Light DownEUR79.9089.1989.90−1%
UNIQLO AIRism T-shirtEUR19.9022.2124.90−11%
UNIQLO HEATTECHEUR14.9016.6319.90−16%
Levi's 501EUR109.9912379.50+54%
Nike Air Force 1EUR119.99134115+16%
Nike Air Max 90EUR149.99167135+24%
Onitsuka Tiger Mexico 66EUR160179——
Crocs Classic ClogEUR54.9061.2849.99+23%
Birkenstock ArizonaEUR90100118−15%
Longchamp Le PliageEUR135151180−16%
Louis Vuitton Neverfull MMEUR1,5501,7302,240−23%
Hermès TwillyEUR215240260−8%
Hermès Oran sandalsEUR635709900−21%
Tissot PRXEUR775865850+2%
MoonSwatchEUR290324300+8%
Rolex SubmarinerEUR9,95011,10610,050+11%
Montblanc penEUR600670650+3%
Grand Seiko SBGW301EUR5,2005,8045,000+16%
Seiko 5 SportsEUR320357350+2%
Cartier LOVE braceletEUR8,2509,2097,950+16%
Omega Speedmaster MoonwatchNo data
Tudor Black Bay 58No data
Zara basic T-shirtEUR12.9514.4519.90−27%
H&M T-shirtEUR6.997.807.99−2%
Arc'teryx Beta jacketEUR400446400+12%
Ray-Ban WayfarerEUR169189191−1%
Herschel Little AmericaEUR130145140+4%
Patagonia Retro-XNo data
adidas Samba OGEUR120134100+34%
New Balance 990EUR250279200+40%
Converse Chuck 70EUR9510695.00+12%
Vans Old SkoolEUR8594.8875.00+27%
Dr. Martens 1460EUR200223180+24%
On Cloud 6EUR160179160+12%
Salomon XT-6EUR180201185+9%
HOKA Clifton 10EUR159.99179155+15%
ASICS GEL-KAYANO 14EUR169.99190165+15%
UGG Classic ShortNo data
Gucci Ace sneakerEUR595664760−13%
Prada Re-Nylon backpackEUR2,3502,6233,100−15%
Burberry trench coatEUR2,1502,4002,850−16%
Coach Tabby 26EUR495553——
Moncler MayaEUR1,4501,6191,995−19%
Canada Goose Expedition parkaEUR1,9252,1491,895+13%
Louis Vuitton Speedy 25No data
Louis Vuitton Keepall 50No data
Louis Vuitton OnTheGo MMNo data
Louis Vuitton Pochette MétisNo data
Louis Vuitton Pocket OrganizerNo data
Louis Vuitton Zippy WalletNo data
Santos de Cartier watch, medium modelEUR8,4509,4328,400+12%
Cartier Tank Must, large modelEUR3,9504,4093,900+13%
Cartier LOVE ringEUR2,1802,4332,160+13%
Cartier Juste un Clou braceletEUR8,9509,9908,700+15%
Cartier Trinity ringEUR2,4202,7012,350+15%
Seiko Presage Cocktail TimeEUR420469450+4%
Seiko 5 Sports GMTEUR490547495+10%
King Seiko KSK (6L35)EUR3,4003,7953,300+15%
Grand Seiko 'Snowflake' SBGA211EUR7,0007,8146,900+13%
Blancpain × Swatch Scuba Fifty Fathoms 'Ocean of Storms'EUR430480445+8%
Tissot Seastar 1000 Powermatic 80 40 mmEUR795887875+1%
On Cloudmonster 3 (men's, black)EUR200223190+17%
On Cloudtilt (men's, black/ivory)EUR170190170+12%
Onitsuka Tiger TOKUTEN (white/black)EUR175195——
Onitsuka Tiger MEXICO 66 SD (cream/peacoat)EUR190212——
Gucci Horsebit 1955 shoulder bag, medium (GG Supreme)EUR2,7003,0143,290−8%
Gucci Ophidia GG tote bag (GG Supreme)EUR1,5901,7751,980−10%
Gucci GG Marmont card case (black)EUR290324370−13%
Gucci GG Marmont belt (3 cm, black)EUR430480550−13%
Prada Re-Edition 2005 Re-Nylon bag (black)EUR1,7501,9532,250−13%
Prada Galleria Saffiano, medium (black)EUR3,9504,4095,100−14%
Prada Saffiano leather card holder (black, triangle logo)EUR340380425−11%
Prada Symbole sunglasses (black)EUR390435530−18%
UNIQLO Supima Cotton crew neck T-shirtEUR19.9022.2124.90−11%
UNIQLO U crew neck T-shirtEUR19.9022.2119.90+12%
UNIQLO fleece full-zip jacketEUR34.9038.9649.90−22%
UNIQLO cashmere crew neck sweaterEUR99.9011279.90+40%
UNIQLO Smart Pants (successor of Smart Ankle Pants)EUR39.9044.5459.90−26%
UNIQLO AIRism boxer briefsEUR12.9014.4014.90−3%
UNIQLO HEATTECH Extra WarmEUR24.9027.7924.90+12%
UNIQLO Seamless Down ParkaEUR149.90167150+12%
UNIQLO Round Mini Shoulder BagEUR14.9016.6324.90−33%
UNIQLO kids AIRism Cotton T-shirtEUR9.9011.0514.90−26%
MUJI men's jersey crew neck short sleeve T-shirtEUR12.9514.45——
Nike Dunk Low Retro (white/black)EUR119.99134120+12%
Air Jordan 1 Low (white)EUR129.99145120+21%
Nike Cortez Leather (white/red/blue)No data
Nike Pegasus 42EUR139.99156145+8%
Nike Tech Fleece Windrunner full-zip hoodie (black)EUR119.99134140−4%
Nike Air Force 1 LE (big kids', white)EUR99.9911290.00+24%
New Balance 530 (white/silver)No data
New Balance 2002R (grey)No data
New Balance 1906R (silver)No data
New Balance Fresh Foam X 1080v15 (black)No data
New Balance 574 Hook & Loop (kids, grey)No data

Beauty

ItemLocal priceIn USDIn the USvs the US
Chanel N°5No data
Dior Sauvage (100 ml)EUR128143142+1%
The Ordinary serumEUR66.706.00+12%
Estée Lauder Advanced Night Repair (50 ml)EUR144161135+19%
M·A·C lipstickEUR2932.3725.00+29%
MUJI toning water (400 ml)EUR13.2714.8119.87−25%
Shiseido Ultimune (50 ml)No data
La Mer cream (30 ml)EUR160179200−11%
Nivea Creme (150 ml)EUR2.302.576.38−60%
Dove beauty bar (one)EUR0.981.091.97−44%
Kiehl's Ultra Facial Cream (50 ml)EUR42.5547.49——
Aesop hand wash (500 ml)EUR39.1043.64——
Shiseido Vital Perfection Uplifting and Firming Advanced Cream (50 ml)EUR151169146+15%
Shiseido Benefiance Wrinkle Smoothing Cream Enriched (50 ml)EUR12413879.00+75%
Shiseido Ultimate / Expert / Perfect Sun Protector Lotion (50 ml)EUR2932.3726.00+25%
Shiseido Synchro Skin Self-Refreshing Foundation (30 ml)EUR6673.6755.00+34%
Shiseido TechnoSatin Gel LipstickEUR4145.7628.00+63%
Shiseido Eyelash CurlerEUR3539.0729.00+35%
NARS Light Reflecting Foundation (30 ml)EUR57.5064.1855.00+17%
NARS Radiant Creamy Concealer (6 ml)EUR3741.3036.00+15%
NARS Light Reflecting Pressed Setting Powder (10 g)EUR50.5056.3745.00+25%
NARS Powder Blush Orgasm (4.8 g)EUR4246.8836.00+30%
Drunk Elephant Protini Polypeptide Cream (50 ml)No data
Dior Sauvage Eau de Parfum (100 ml)No data
Estée Lauder Advanced Night Repair Eye (15 ml)EUR8898.23——
Estée Lauder Revitalizing Supreme+ Youth Power Creme (50 ml)EUR136152——
Estée Lauder Double Wear Stay-in-Place Foundation (30 ml)EUR6066.97——
La Mer The Treatment Lotion (150 ml)EUR175195200−2%
M·A·C Studio Fix Fluid SPF 15 (30 ml)EUR4550.2339.00+29%
Bobbi Brown Vitamin Enriched Face Base (50 ml)No data

Travel and study abroad

ItemLocal priceIn USDIn the USvs the US
Entry authorisation feeFreeFree40.62−100%
Passport feeEUR116.20130130Same
Departure taxNo data
Travel eSIM (7 days)USD2323.0025.00−8%
Student visa feeEUR5055.81535−90%
IELTS test feeEUR290324325Same
TOEFL iBT test feeUSD305305280+9%
Rimowa Essential CabinEUR770859990−13%
Rimowa Original CabinEUR1,2001,3391,550−14%
Samsonite Proxis 55EUR389434——