IQOS tobacco sticks (one pack)
TEREA regular, pack of 20 · Eating out
In the US
—
No price for the US
Press a country for its price
Cheapest in Philippines at USD2.85. Priciest in France at USD11.16, 3.9 times as much.
Bold figures are converted to USD. Press a row to see its source.
| Country | Local price | In USD | vs the US | |
|---|---|---|---|---|
| Philippines | PHP180 | 2.85 | — | |
| Japan | JPY640 | 4.03 | — | |
| UAE | AED20 | 5.45 | — | |
| Spain | EUR5 | 5.58 | — | |
| Italy | EUR5.50 | 6.14 | — | |
| New Zealand | NZD12.50 | 7.01 | — | |
| Germany | EUR8 | 8.93 | — | |
| United Kingdom | GBP7.50 | 10.01 | — | |
| Switzerland | CHF8.80 | 10.65 | — | |
| France | EUR10 | 11.16 | — | |
| No data | United States, Canada, Australia, South Korea, Taiwan, China, Hong Kong, Singapore, Thailand, Vietnam | |||
Sources and dates
| Country | Source | As of | Type | Note |
|---|---|---|---|---|
| Japan | Philip Morris Japan (財務省認可 小売定価) | Oct 2026 | Official price | TEREA Regular, pack of 20. MOF-approved retail price after the 1 Oct 2026 revision (was 620 yen). |
| United States | No data | — | — | TEREA is not sold in the US; only a 2025 news report of the older sticks was found |
| Canada | No data | — | — | Could not be read: the Canadian IQOS site (ca.iqos.com) returned 403 Forbidden to a plain fetch and the built-in browser got the same 403 page, so the site was dropped; no official list or large retailer listing was found. |
| United Kingdom | IQOS UK official store | Nov 2026 | Official price | TEREA Amber, pack of 20. Official store: a 10-pack bundle is 'worth £75', i.e. £7.50 per pack (the 5-pack bundle at £37.50 gives the same). Excludes the Multi-Buy price (£71.25) and subscription (from £6.37/pack). |
| France | Douane (DGDDI) prix homologués | Nov 2026 | Official price | TEREA Amber, pack of 20. Approved retail price in mainland France (unchanged in the list applicable from 1 Nov 2026). HEETS for older devices are 11.50 EUR in the same list. |
| Germany | IQOS Deutschland official store | Nov 2026 | Official price | TEREA Amber, pack of 20, official store price (carton 80 EUR). The 26-stick XL pack (10 EUR) is excluded. |
| Italy | ADM listino tabacchi da inalazione senza combustione | Nov 2026 | Official price | TEREA Amber, pack of 20. ADM official retail price list updated 5 Nov 2026. |
| Spain | BOE, Comisionado para el Mercado de Tabacos | Dec 2025 | Official price | TEREA Amber, pack of 20. Official retail price in tobacconists on the mainland and Balearic Islands, set in Dec 2025; no later change found in BOE resolutions up to 11 Nov 2026. |
| Switzerland | IQOS Schweiz official store | Nov 2026 | Official price | TEREA Amber, pack of 20, official store price (carton CHF 88). The member price shown only in the basket is excluded. |
| Australia | No data | — | — | Heated tobacco is not legally sold in Australia: in 2020 the TGA delegate 'made a final decision to confirm the interim decision, which is not to amend the current scheduling of nicotine in the Poisons Standard, specifically, not exempt from Schedule 7 nicotine when in tobacco when prepared and packed for heating' (effective 1 Oct 2020). Source: TGA public notice of final decisions, March 2020 meetings (attached DOCX), https://www.tga.gov.au/resources/publication/scheduling-decisions-final/public-notice-final-decisions-acms29-accs27-joint-acms-accs24-march-2020. No later change was checked. |
| New Zealand | Shosha (NZ vape and heated tobacco chain), online store | Nov 2026 | Shelf price | TEREA Amber 10-pack carton at NZ$125 regular price at the Shosha chain, converted to one pack of 20. No single-pack price is listed online. |
| South Korea | No data | — | — | Could not be read: the Korean IQOS site (kr.iqos.com) redirects visitors not residing in South Korea, and www.iqos.co.kr did not connect (same in the built-in browser). PMI Korea news and press reports read gave no TEREA price. |
| Taiwan | No data | — | — | Could not be read: the Taiwan IQOS site is an after-sales support site (login page only) with no prices; PMI Taiwan's news page returned 404, and no official price list was found. |
| China | No data | — | — | IQOS is believed not to be sold in mainland China, but no page stating it could be read this session (the tobaccocontrollaws.org China page has no heated tobacco section; PMI China's overview lists Marlboro as its only main brand, made under licence with China National Tobacco, and does not mention IQOS). |
| Hong Kong | No data | — | — | Heated tobacco is not legally sold in Hong Kong: 'The sale of HTPs is banned under Smoking (Public Health) Ordinance (Cap. 371) (as amended)'. Source: https://www.tobaccocontrollaws.org/legislation/hong-kong-sar/heated-tobacco-products/regulatory-framework |
| Singapore | No data | — | — | Heated tobacco is not legally sold in Singapore: HTPs are treated as 'imitation tobacco products' under the Tobacco (Control of Advertisements and Sale) Act, which bans their import, distribution, sale and possession. Source: https://www.tobaccocontrollaws.org/legislation/singapore/heated-tobacco-products/regulatory-framework |
| Thailand | No data | — | — | Heated tobacco is not legally sold in Thailand: HTPs fall under the ban on manufacture, sale and import of e-cigarettes (Decree No. 24/2024 and a Ministry of Commerce import ban). Source: https://www.tobaccocontrollaws.org/legislation/thailand/heated-tobacco-products/regulatory-framework |
| Vietnam | No data | — | — | Heated tobacco is not legally sold in Vietnam: National Assembly Resolution No. 173/2024/QH15 (Art. 2.2) 'bans the production, trade and import of HTPs' (from 2025). Source: https://www.tobaccocontrollaws.org/legislation/viet-nam/heated-tobacco-products/regulatory-framework |
| Philippines | IQOS Philippines official store | Nov 2026 | Official price | TEREA Amber ream of 10 packs at ₱1,800, converted to one pack of 20. The official store sells only 10-pack reams. |
| UAE | IQOS UAE official site | Nov 2026 | Official price | TEREA, pack of 20, maker's recommended retail price. |