IQOS ILUMA (device)
Standard model kit · Eating out
In the US
—
No price for the US
Press a country for its price
Cheapest in Japan at USD43.95. Priciest in United Kingdom at USD78.75, 1.8 times as much.
Bold figures are converted to USD. Press a row to see its source.
| Country | Local price | In USD | vs the US | |
|---|---|---|---|---|
| Japan | JPY6,980 | 43.95 | — | |
| Philippines | PHP2,990 | 47.34 | — | |
| UAE | AED240 | 65.35 | — | |
| France | EUR59 | 65.86 | — | |
| Switzerland | CHF59 | 71.42 | — | |
| Germany | EUR69 | 77.02 | — | |
| Spain | EUR69 | 77.02 | — | |
| United Kingdom | GBP59 | 78.75 | — | |
| No data | United States, Canada, Italy, Australia, New Zealand, South Korea, Taiwan, China, Hong Kong, Singapore, Thailand, Vietnam | |||
Sources and dates
| Country | Source | As of | Type | Note |
|---|---|---|---|---|
| Japan | Philip Morris Japan press release | Sep 2026 | Official price | Maker's suggested retail price of the standard IQOS ILUMA i (new colour Bold Ruby, Sep 2026). Excludes sales and the limited Beyond model (7,980 yen). |
| United States | No data | — | — | IQOS ILUMA is not sold in the US (awaiting FDA authorization). A report dated 24 Jul 2026: PMI 'is also preparing for a future U.S. launch of IQOS ILUMA, subject to regulatory action.' The older IQOS device launched at $60 in Austin in March 2025. |
| Canada | No data | — | — | Could not be read: the Canadian IQOS site (ca.iqos.com) returned 403 Forbidden to a plain fetch and the built-in browser got the same 403 page, so the site was dropped; no official list or large retailer listing was found. |
| United Kingdom | IQOS UK official store | Nov 2026 | Official price | IQOS ILUMA i kit (holder and pocket charger), official store price. |
| France | IQOS France official store | Nov 2026 | Official price | IQOS ILUMA i kit (charger and holder), official store price. Excludes the limited Beyond edition (70 EUR). |
| Germany | IQOS Deutschland official store | Nov 2026 | Official price | IQOS ILUMA i kit, official store price. |
| Italy | No data | — | — | Could not be read: the Italian IQOS site (it.iqos.com) returned 403 Forbidden to a plain fetch and the built-in browser got the same 403 page, so the site was dropped; no large retailer listing was found. |
| Spain | IQOS España official store | Nov 2026 | Official price | IQOS ILUMA i (holder and pocket charger), official store price. First-device discount of 10 EUR (59 EUR) not applied. |
| Switzerland | IQOS Schweiz official store | Nov 2026 | Official price | IQOS ILUMA i kit, official store price (PRIME CHF 99, ONE CHF 39). |
| Australia | No data | — | — | Heated tobacco is not legally sold in Australia: in 2020 the TGA delegate 'made a final decision to confirm the interim decision, which is not to amend the current scheduling of nicotine in the Poisons Standard, specifically, not exempt from Schedule 7 nicotine when in tobacco when prepared and packed for heating' (effective 1 Oct 2020). Source: TGA public notice of final decisions, March 2020 meetings (attached DOCX), https://www.tga.gov.au/resources/publication/scheduling-decisions-final/public-notice-final-decisions-acms29-accs27-joint-acms-accs24-march-2020. No later change was checked. |
| New Zealand | No data | — | — | Could not be read: the NZ IQOS site (nz.iqos.com) returned 403 Forbidden to a plain fetch and the built-in browser got the same 403 page, so the site was dropped. The Shosha chain lists only the older ILUMA (not ILUMA i), so it was not used. |
| South Korea | No data | — | — | A launch price from February 2025 news reports; the current price could not be confirmed |
| Taiwan | No data | — | — | Could not be read: the Taiwan IQOS site is an after-sales support site (login page only) with no prices; PMI Taiwan's news page returned 404, and no official price list was found. |
| China | No data | — | — | IQOS is believed not to be sold in mainland China, but no page stating it could be read this session (the tobaccocontrollaws.org China page has no heated tobacco section; PMI China's overview lists Marlboro as its only main brand, made under licence with China National Tobacco, and does not mention IQOS). |
| Hong Kong | No data | — | — | Heated tobacco is not legally sold in Hong Kong: 'The sale of HTPs is banned under Smoking (Public Health) Ordinance (Cap. 371) (as amended)'. Source: https://www.tobaccocontrollaws.org/legislation/hong-kong-sar/heated-tobacco-products/regulatory-framework |
| Singapore | No data | — | — | Heated tobacco is not legally sold in Singapore: HTPs are treated as 'imitation tobacco products' under the Tobacco (Control of Advertisements and Sale) Act, which bans their import, distribution, sale and possession. Source: https://www.tobaccocontrollaws.org/legislation/singapore/heated-tobacco-products/regulatory-framework |
| Thailand | No data | — | — | Heated tobacco is not legally sold in Thailand: HTPs fall under the ban on manufacture, sale and import of e-cigarettes (Decree No. 24/2024 and a Ministry of Commerce import ban). Source: https://www.tobaccocontrollaws.org/legislation/thailand/heated-tobacco-products/regulatory-framework |
| Vietnam | No data | — | — | Heated tobacco is not legally sold in Vietnam: National Assembly Resolution No. 173/2024/QH15 (Art. 2.2) 'bans the production, trade and import of HTPs' (from 2025). Source: https://www.tobaccocontrollaws.org/legislation/viet-nam/heated-tobacco-products/regulatory-framework |
| Philippines | IQOS Philippines official store | Nov 2026 | Official price | IQOS ILUMA i kit, official store price (PRIME kit ₱4,490). |
| UAE | IQOS UAE official store | Nov 2026 | Official price | IQOS ILUMA i, maker's recommended retail price (PRIME 400 AED). |