Toyota Prius
Current (5th-generation) Prius, cheapest grade; where only the plug-in hybrid is sold, tha · Transport and cars
In the US
USD28,755
7th priciest of 8 countries
Press a country for its price
Cheapest in Japan at USD17,608. Priciest in Switzerland at USD52,534, 3.0 times as much.
Bold figures are converted to USD. The dashed red line marks the price in the US. Press a row to see its source.
| Country | Local price | In USD | vs the US | |
|---|---|---|---|---|
| Japan | JPY2,796,200 | 17,608 | −39% | |
| United States | USD28,755plus tax | 28,755 | Base | |
| Canada | CAD42,072.92plus tax | 29,622 | +3% | |
| Taiwan | TWD1,299,000 | 39,564 | +38% | |
| Italy | EUR43,000 | 47,997 | +67% | |
| United Kingdom | GBP37,895 | 50,581 | +76% | |
| Germany | EUR45,990 | 51,335 | +79% | |
| Switzerland | CHF43,400 | 52,534 | +83% | |
| No data | France, Spain, Australia, New Zealand, South Korea, China, Hong Kong, Singapore, Thailand, Vietnam, Philippines, UAE | |||
Sources and dates
| Country | Source | As of | Type | Note |
|---|---|---|---|---|
| Japan | Toyota (toyota.jp) | Nov 2026 | Official price | Current Prius X (1.8 L hybrid, 2WD), the cheapest grade. MSRP incl. 10% consumption tax; registration extra. |
| United States | Toyota (toyota.com) | Nov 2026 | Official price | Listed price excludes tax. 2027 Prius LE. MSRP; excludes sales tax, delivery/processing/handling and registration. |
| Canada | Toyota (toyota.ca) | Nov 2026 | Official price | Listed price excludes tax. 2027 Prius XLE AWD (cheapest in Canada). 'From' price as shown; sales taxes extra. The page did not state which fees (freight, PDI etc.) are included. |
| United Kingdom | Toyota (toyota.co.uk) | Nov 2026 | Official price | UK sells only the Prius Plug-in Hybrid; base grade. Recommended on-the-road price including 20% VAT, first-year VED, delivery, plates and registration. |
| France | No data | — | — | the Prius is not in the current new-car range on toyota.fr; not sold new. |
| Germany | Toyota (toyota.de) | Nov 2026 | Official price | Germany sells only the Prius Plug-in Hybrid. Struck-through recommended price 45,990 EUR incl. VAT, delivery extra; promotional 41,770.70 EUR. |
| Italy | Toyota (toyota.it) | Nov 2026 | Official price | Italy sells only the Prius Plug-in Hybrid. List 43,000 EUR incl. VAT; promotional 38,900 EUR with trade-in (IPT extra). |
| Spain | No data | — | — | the Prius is not in the current new-car range on toyota.es; not sold new. |
| Switzerland | Toyota (toyota.ch) | Nov 2026 | Official price | Switzerland sells only the Prius Plug-in Hybrid. Struck-through list CHF 43,400 (promotional CHF 41,400). |
| Australia | No data | — | — | toyota.com.au returned a bot check / access-denied page, so it was not used. |
| New Zealand | No data | — | — | the Prius is not in the current new-car range on toyota.co.nz (旧URLは電動車トップへ転送); not sold new. |
| South Korea | No data | — | — | toyota.co.kr lists the Prius as 'COMING SOON'; not on sale yet. |
| Taiwan | Toyota (toyota.com.tw / Hotai) | Nov 2026 | Official price | Taiwan sells only the Prius PHEV; cheapest grade 旗艦, suggested price NT$1,299,000 incl. tax. |
| China | No data | — | — | Not reached in this pass. |
| Hong Kong | No data | — | — | the Prius is not in the current new-car range on toyota.com.hk (Crown Motors); not sold new. |
| Singapore | No data | — | — | Borneo Motors shows a Prius 1.8 Hybrid in its showroom but no price, and it is absent from the priced configurator. |
| Thailand | No data | — | — | toyota.co.th stopped at a consent-banner cover page; the price pages were not reached. |
| Vietnam | No data | — | — | Not reached in this pass. |
| Philippines | No data | — | — | toyota.com.ph returned a bot check / access-denied page, so it was not used. |
| UAE | No data | — | — | the Prius is not in the current new-car range on toyota.ae; not sold new. |